网络交易中不对称信息问题分析-analysis of asymmetric information in online trading.docxVIP

First sector is the introduction, which introduced the background of internet exchange market and the latest research results of academician else. This sector contained the research background, the research method, and the summaries of foreign documents, the summaries of domestic documents, creation and deficiency. Second sector analyzed the characteristic of internet exchange market. After comparing the internet exchange with traditional exchange which dependent on real market, it turn out the characteristic of internet exchange. This paper found out the reasons of asymmetric information, and pointed out two manifestations of asymmetric information of both online store and goods in the internet exchange market. Third sector researched the adverse selection in the internet exchange market, to establish game models, to analyze the reasons and effects of adverse selection, and to analyze the measures which we carried out prevent the internet exchange market from adverse selection and its effects. The last sector of this paper tried to turn out the regulative system of the market itself, to establish the game model in the condition of the incomplete information – the KMRW reputation model, and found out the initiative force of the market that could limit the actions of sellers. In the internet exchange market which included rational sellers and irrational sellers, the rational seller have incentive to disguise themselves as the irrational sellers for a long-run profits. Even if in a finitely repeated game, the speculative sellers also played an honest role. The results of KMRW reputation model changed the opinions that only emphasized on the external force, and supported the new notion – emphasizing on the factors of market itself.KEY WORDS: internet exchange, asymmetric information, KMRW reputation modelIV 第一章 导 言互联网的发明对生活的方方面面产生了深远的影响，作为世界第一的人口大国—— 中国，自从 1994 年 4 月 20 日互联网正式接入以来，16 年的时间，互联网在中国出现 了爆炸式地发展，将中国社会全面地带入了网络时代。根据中国互联网络信息中心 (CNNIC)2010 年 7 月发布的《中国互联网络发展状况统