BA560NewVentureIdeaGenerationExercise（二）.docVIP

BA 560: New Venture Idea Generation Exercise NAME: STEP 1: GENERATE A LIST OF AS MANY NEW VENTURE IDEAS AS POSSIBLE Think about any unmet or poorly filled customer needs that have resulted from regulatory changes, technological changes, knowledge and information gaps, lags, asymmetries, inconsistencies, and so forth. This will help you generate a list of potential ventures. Also, think about various products and services (and their substitutes) and the providers of these products or services. If you know of any weaknesses or vulnerabilities, you may discover new venture ideas. 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) BA 560: New Venture Idea Generation Exercise STEP 2: EXPAND YOUR LIST IF POSSIBLE Think about your personal interests, your desired lifestyle, your values, what you feel you are likely to do very well, and contributions you would like to make. 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) STEP 3: SEEK THE ADVICE OF OTHERS ASK AT LEAST THREE PEOPLE YOU KNOW WELL TO LOOK AT YOUR LIST, AND REVISE YOUR LIST TO REFLECT ANY NEW IDEAS EMERGING FROM THIS EXCHANGE. NOTE: List each person and include a description of at least 25 words, explaining the person’s background and special skills or experience. 1) 2) 3) STEP 4: REFLECTION, ANALYSIS, AND SYNTHESIS Write out your insights, observations and conclusions that have emerged about your ideas or personal preferences for starting a new venture. Carefully and honestly review your own strengths, limitations, values, and preferred life style. Limit your reflections, analysis, and conclusions to 3/4 to 1 typed page (double spaced). 1