英语翻译：国际贸易中的商品商标.docVIP

英语翻译：国际贸易中的商品商标 The trademark of a commodity is like a person’s name, which is the symbol of the commodity, and it is famous as the growth of the business. Many famous international trademarks have become the intangible assets and great wealth of enterprises. Successful trademarks cannot be separated from the following characteristics: ; Conforming to commodity characteristics; It has symbolic significance and is easy to make people associate. It is easy to remember; Lang lang, etc. With the growing international trade in goods, trademarks are becoming more and more international. From one language to another, the brand must retain the essence of the original and conform to the consumer’s trademark psychology. In contrast to the other, the purpose of the above is to achieve the realization of a word, which requires the application of a comprehensive knowledge of language, marketing and aesthetics. In the process of the combination of the sound and the meaning, pay attention to the choice of the phonetic color and meaning of the words to achieve the satisfactory effect. Let’s start with a few examples of success. The more famous example is Cocacola in the United States, which is known as quot;Coca-Colaquot;, which preserves the syllables and resounding of the original word, and makes it known as a beverage trademark. This is to give the original meaning of the word to sound color, which makes the human taste infinite, can be said that the effect exceeded the original name; And quot;cokequot; has become synonymous with drinks in modern society, which can be seen in the cultural penetration of its name. Such as the world famous men’s clothing trademark Goldlion again, this is the quot;lucky lionquot;, but is to make the goods more add the splendid style, and meet the psychological, people are longing for geely, the pursuit of luxury will keep gold meaning; The word quot;lionquot; is used to extract the sound technique, and the combination of