New Venture Creation Entrepreneurship（一）.pdfVIP

New Venture Creation: Entrepreneurship ENGR 185B/285B – Fall 2006 Monday and Wednesday 6:00 PM-8:00 PM Course description ENGR 185B/285B is an overview of the venture creation process. Analysis of new business opportunities, development of business value propositions, team building, venture financing, new venture planning, managing and protecting intellectual property, business formation, and other topics relevant to the entrepreneurial process. Open to upper division and graduate students. Course Objectives This course blends theory and application to provide a basis for subsequent coursework within the Technology Management Program. It rewards students with an interest in leading or participating in an entrepreneurial venture with tools to make decisions for future coursework. The course focuses on principles, concepts, skills, practices, information, and choices that are relevant for start-up and early-stage entrepreneurs, entrepreurial managers, and their stakeholders. It is a complex and demanding course with two basic objectives. The first is to teach effective entrepreneurial and general management practice from the perspective of the founder and stakeholders. The second is to apply the entrepreneurial perspective in order to approach business problems from a value creation framework. The course content focuses on the critical role of opportunity creation and recognition of the entrepreneur, as the principle success factor in new enterprise formation and life cycle. The class will teach students how to: 1. Identify and determine the critical driving forces of the new venture success 2. Create, identify, and differentiate profitable and durable opportunities 3. Evaluate and determine how to create and build value 4. Identify and determine financial and non-financial resources available for new ventures 5. Identify business models and components of a bus