Venture - Mock Business Plan（一）.pdfVIP

Chapter 1: Summary Executive Overview SUMMARY AND EXECUTIVE OVERVIEW Chinese King, Inc. will provide home delivered Chinese food. The companys goal is to establish a chain of Chinese King outlets utilizing a franchising concept. Since the CK outlets will offer solely a home delivered product and provide no dining facilities, we will view this venture as a distribution business. Chinese King is currently in the start-up phase of development. Recipes, logos and franchising plans are in various stages of completion. Funding for the venture has been provided by the founding executives. Based on the fantastic success of Dominos Pizza, we view a large untapped market for additional home delivered cuisines. We have received the exclusive license to the Chung King name from Del Monte Corp. and will use many of their proprietary products in our menu. The Chung King name should help communicate a quality image to our prospective customers. Chinese King is currently operating as an S Corporation. Messers Chang, Smith and Midas each own 30,000 of the total 90,000 shares issued. Sam Chang, 41, is the ex-Vice President of product development with Chung King and has been instrumental in arranging the Chung King licensing agreement. A BA in Business Administration from UCLA and an MBA from Stanford will well equip Sam for his role as President of Chinese King. Dave Smith, 39, Chief Financial Officer, has been a partner with the Los Angeles office of the CPA firm Deloitte, Haskins Sells. After founding the DHS Emergining Business Group, Dave provided accounting and consulting services to over 250 customers. Dave, a graduate from the University of Southern California, has helped take three firms public over the last two years. Fred Midas, is the founder of Midas Mufflers. His unparalleled success with the franchise growth of Midas Mufflers should position him as the key to Chinese Kings future franchise g