Venture Capital and Private Equity Investments（五）.pptVIP

Application Workshop February 6, 2009 A good application will Describe the idea / opportunity Explain how you will execute on it Sabin Criteria Market Assessment Customer (demand) appeal Environmental Benefit Innovative Feasibility Team Financials A Good Application Is as important as the idea itself Quality is Critical Exciting or unique content Thorough -- thought about details Well written – easy to understand This is NOT a Research Report Avoid an application that is: Too academic or technical Dense, hard to read, hard to follow Too long Most Student Writing Too academic Long-winded – to use up space Long words – to impress professors Too technical – to daze and confuse? Consider your Audience: They want applications: With relevant information Concise Easy to read Quick to read Consider your Audience: They do not want: Really long term papers With lots of repetition Dense paragraphs And tons of footnotes Things to Avoid Don’t do this: Things to Avoid The best strategy is to file a PMA application after receiving an OUS indication. Then complete an IDE study and submit the PMA to the FDA. Things to Avoid According to a report /2009/02/01/us/politics/01assess.html , the new stimulus plan will not work. For Good Writing – Leave out “ Paradigm Shift Inc will revolutionize the industry with its game changing strategies.” Why should I believe you? What does this even mean? Avoid Verbs in Passive Voice Academic writing disease Application Format One page Executive Summary Aim for a main body of 12 – 15 pages Appendices for extra data Good Writing -- Keep It Simple Short words Short sentences Short paragraphs Style, Fonts and Format Use same layout style, margins throughout Use same font -- Times Roman or Arial Use big font size -- Arial 12 or Times 13, etc. Break Up Dense Text Use bullet point lists Smart Lucky Rich Famous Keep Tables Simple Clear Good Things Numbers! Quotes! Sources! Details -- explain wha