Venture Capital and Private Equity Investments（三）.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * Beware the Status Quo People hate to change Or to pay -- for what was free Figure out: What is the Cost of “Doing Nothing” -- versus paying you? * Management Who are they? Relevant skills? Who are you missing? Advisors? * * Sales and Marketing Strategy How to get the customer to buy? Use: mailings, flyers, yellow page ads Hire: sales force, sales rep company Buy: Shelf space, Internet ads * * Sales and Marketing Strategy When you do customer interviews -- ask! Where would you go to buy this? What search words would you use? Do you need to see, touch, try it – to buy? * * Production Plan How will you make the product/service? Deliver it? Service it? * * Even if you are Selling a Service Staff skills? Facilities? Equipment? * Other Executive Summary Topics Growth strategy – start small, grow big Profit strategy – how will you make money? Financials, financing needs? Deal terms * Sources for Research Bloomberg One Source Yahoo! Finance SEC -- Edgar Hoover’s Annual Reports * Better Sources for Research Lexis / Nexis Factiva Industry Publications Mintel Google * Best Sources for Research Industry Associations Competitors’ Websites Talking to experts! * Beware of Common Mistakes “ Paradigm Shift Inc will revolutionize the industry with its game changing strategies.” Why should I believe you? What does this even mean? Unsubstantiated Hype Huh? * Good Things Numbers! Data! Details -- explain what you mean! Short paragraphs Bulleted lists Great, clear writing * Y2K Deadline: December 16, 6 AM Explain: The market opportunity Your product concept Your competitive advantage Describe: Your team members and their skills * Questions? * * * * * * * * * * * * * * * * * * * * Business Ideas – and Plans Y2K Wednesday, November 7 * Ideal Investor Characteristics Exciting company Unique Product / Service Large potential market Rapid growth prospects * The Best Ideas Come from your own experiences Jobs,