新媒体环境下我国广告产业的转型分析-analysis of the transformation of chinas advertising industry under the new media environment.docxVIP

escalation of the emerging new media and the integration of old and new media, consumer groups breakdown of foreign advertising companies on the involvement of local advertising companies and so on, which is one of the focus of this analysis, which is below the analysis of the advertising industry turned to lay the groundwork.In addition, the paper analyzes the four dimensions of a comprehensive transformation of the status of advertising industry. Advertising technical aspects of the application of new technologies, including advertising, advertising new media applications and advertising pr