房地产代理销售模式分析与探讨（Analysis and discussion of real estate agent sales mode）.docVIP

房地产代理销售模式分析与探讨（Analysis and discussion of real estate agent sales mode） The current housing market is sluggish, commercial housing sales has become a headache for many developers. In order to promote the sale of cash, some small developers from the original self-produced to find a professional agent in solution as pressing danger. However, changing the sales model is in accordance with the needs of their own projects, or sales agents should be investigated in the standard but they take this step should carefully consider the problem as to what, to avoid styled consequences. First, the real estate sales model There are two modes of real estate sales: independent sale and exclusive agency. In special circumstances, it may also derive joint sales (and commissioned more than two agents) and collaborative sales (developers and agents cooperate sales) mode. The current market mainstream sales model is the first two modes. Joint sales and collaborative sales model because of the problems of complicated management, operation process is easy to produce contract risks and legal disputes, indirect cause company loss of interests, the management level of the company is not super general should not be used. Two, agent sales model (1) the situation of adopting the mode of agent sale Generally speaking, the following situation is more suitable for the agent sales model. 1, the lack of follow-up operation of the provisional item company; 2. Projects jointly developed by several enterprises; 3, the establishment of the time is not long, or by other industries into the real estate development enterprises; 4, large-scale operation, the operation of the project needs to establish a brand image of the development of enterprises; 5, entering the new geographical areas, the need for professional agents to expand the market, establish brand development enterprises; 6, not the real estate development as the main business. (two) the main conditions for choosing real estate sales agents If yo