2018 报刊英语阅读Lecture 3 外刊新闻的标题.pptx

外刊新闻的标题 May，20181. 新闻标题的定义和功能2. 实例总结：硬新闻标题的特点目录3. 标题的词汇特点4. 标题的语法特点5. 其他种类的标题1. 新闻标题的定义和功能标题（headline）的功能和定义定义：标题是用来说明消息内容，并通常以醒目的文字和字号出现在消息之上的简短文字。功能：以最简明扼要的语言向读者揭示新闻的主要内容，使读者在最短的时间内获得尽可能多的信息。好的新闻标题：简洁、准确、清楚、抢眼Factually correct Connect to ordinary readers Attract attentionMatch the tone of the article 目录2. 实例总结：硬新闻标题的特点Avoid exaggeration Solve a problem or answer a question Use action verbs with logical sentence structure (SVO)Present tense Not use jargon or slangOmit articles, “be”Humor puns only when appropriate TACT (taste, attractiveness, clarity, truth)目录3. 标题的词汇特点首字母缩略词（acronym） ASEAN, EU, IOC, NASA, OPEC, NPC, CPPCC, WTO AIDS, GMT, PC, UFO, LGBT截短词（clipped words）只留词头：tech, rep, grad, homo, lib, porn 只留词尾：chute, quake截去首尾，只留中间：flu截去中间部分，保留头尾：maglev 新闻标题使用字形短小、音节不多而意义比较广泛的词Prefer the short word to the longPrefer the familiar word to the fancyPrefer the specific word to the abstractUse no more words than necessary to make your meaning clear 1. Allowance to Be Cut in 200, 000 Families 政府削减津贴， 波及廿万家庭 2. Reshuffle Axes France’s Cabinet 法国政府改组，阁员人数锐减 3. Ethiopia Jails Jews Escaping to Israel 逃离埃塞俄比亚未果，犹太人身陷囹圄 aidairalterblockbancurbblastbackcheckbarsetclashclaimflayeaselaudslashtrimlopNasa’s space shuttle chief set to quitSharon and Abbas set for talksFrance, Russia set to back UN’s Iraq resolution North Korea set to conduct its third missile testBaghada’s famed museum set to reopen 目录4. 标题的语法特点省略的实例Athens sees new table tennis queenChinese pair win women’s tennis double gold medal以上两个例子都是含有主语、谓语和宾语的常规结构。但在同一天的 China Daily 头版有关中国网球选手夺取奥运会金牌的消息，其标题是这样的：Tennis gold a first at Olympics如果加上省略的成分，这个标题的完整版本大致应该是：Tennis gold is the first for China at the Olympics更多省略的实例（斜体部分为背省略的部分）Antelope protection stepped upAntelope protection is being stepped up16 killed in double decker crach16 are killed in double decker crachNPC to legalize online signaturesNPC is to legalize online signaturesOlympic discus champ thrown out of GamesOlympic discus champ was/has been thrown o