商务最常用词汇分类.pdfVIP

商务最常用的词汇分类 Business Vocabulary P1 Advertising 1 ad abbr. advertisement - advert abbr. 2 advertisement n. item of publicity for a product or service, in magazine, on T V etc 3 advertising agencycompany specialising in producing and placing advertiseme nts for clients 4 AIDA . Attention, Interest, Desire, Action - the objective of all advertisement 5 benefit n. advantage of a product or service, usually derived from its feature s 6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingU K 7 circulation n. average number of copies of a magazine sold in a particular p eriod 8 classified ads small advertisements in magazine or newspaper categorised by subject 9 commercial n. paid advertisement on radio or TV 10 coupon n. part of a printed advertisement used for ordering goods, samples etc 11 doublespread n. advertisement printed across 2 pages in a magazine or newspaper 12 eye-catcherUS n. something that especially attracts one’s attention - eye-cat ching adj. 13 features n. special characteristics of a product, usually leading to certain be nefits 14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboard US 15 poster n. large sheet of paper, usually illustrated, used as advertisement 16 prime time n. hours on radio TV with largest audience, esp. the evening hours 17 promote v. to (try to) increase sales of a product by publicising and adverti sing it 18 slot n. specific time in a broadcasting schedule, when a commercial may b e shown 19 target n. objective; what one is aiming at - target audience n. 20 U.S.P. . Unique Selling Proposition; what makes a product different from ot hers Business Vocabulary P2 Marketing 1 brand n. a particular make of product - to brand v. - branded adj. 2 consumer n. the person who buys and uses a product or service - to consume v.