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一语点醒梦中人——让销售业绩迅速提升 (Let the sales results rapidly people wake in the dream).doc
一语点醒梦中人——让销售业绩迅速提升30%(Let the sales results rapidly 30% people wake in the dream)
Market sales difficulties, business performance is not satisfactory, I am afraid that any business nature of any enterprise CEOs will encounter problems.
In the face of these problems, enterprises often find the reasons from the aspects of market competition, consumer demand, product structure, marketing mode, channel structure, promotion of the problems, and then puts forward some improvement scheme, after the program implemented, either corporate problem still has not been improved, either due to various reasons in the process of implementation scheme of discounted sales still marking time.
Today I want to say is, enterprises have difficulties in marketing, business performance is not ideal, in order to solve the problem, why so complicated, trifles, attempt an ineffective solution?
Of course, I am not saying that there is no effect to solve other problems, a corporate sales problem, certainly not just a single reason, but to solve the problem, it should find a solution to the most direct, most simple and effective. To solve the marketing problems are not can not solve the problem of increasing sales, promotion is not to boost sales, but before solving these problems, please dont forget the first should solve the problem of people.
Case A: a liquor business, sales problems, performance has been unsatisfactory, Mister has always considered the problem of people, but has been unable to find a solution. In consultation with me, I give out a prescription: adjust the sales policy, do not be afraid of employees to get high commission, high wages, as long as they get more business will earn more, better performance, lower the average cost of human resources. After the boss to accept this proposal, I and the clerk after the exchange, the basic market investigation, find out the basic situation, and accordingly developed a set of employees in an effort to see, after it touched a new salary sy
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