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PHYSICAL BRAND EXPRESSIONFor China Market Physical Brand Expression- Icons,Shapes and Materials Clean Uncluttered Metallic Considered Refined Inner Intelligence Light Elegant Positive Optimistic Physical Brand Expression - Graphic Style Colors Blue- Associate with intelligence Imagination. Sliver- Impression of Refinement, Hi-Tech Elegance. White - A contemporary inspiration feeling, and simplicity. Physical Brand Expression -Sound ( Music Voice) Simple Deep Impression Inspirational Physical Brand Expression - Smell Physical Brand Expression - Taste Breakthrough Not strong Artificial Physical Brand Expression - Place / Space Feed to human need, not loud Inspirational, statue of comfort Physical Brand Expression – New Gadgets Interactive Innovation Globally connected Physical Brand Expression – New Gadget Physical Brand Expression – Kent Icon Stylishly immerse with the communication environment Creativity to trigger attention recall Physical Brand Expression – KENT Icon Physical Brand Expression – KENT Icon Physical Brand Expression – KENT Icon Physical Brand Expression – KENT Icon Physical Brand Expression – KENT Icon Physical Brand Expression – KENT Icon Physical Brand Expression – KENT Icon * Physical Brand Expression Icons,Shapes and Materials Graphic style Colors Sound ( Music Voice) Smell Taste Place / Space New Gadget KENT Icon According to the Brand DNA from the center, we would try to apply it in China market with some tangible and well known example, which can allow us more easy to apply the Kent Brand expression in different displiness. Mini Cooper Physical Brand Expression- Icons,Shapes and Materials It shows how a classic model can be evolved into the latest technology and modern century. Physical Brand Expression- Icons,Shapes and Materials Audit TT It is a breakthrough idea of Audit which uplifts the whole company image from an old and traditional Motor Vehicle company to be a Trend Setter car desig
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