自考企业形象与策划（The image and planning of self taught Enterprises）.docVIP

自考企业形象与策划（The image and planning of self taught Enterprises） Self taught Examination corporate image and planning examination summary of various issues Chapter 1: overview of corporate image collection me! 1. image: the interpretation of modern Chinese dictionary is the concrete form or gesture that can arouse peoples thinking or emotional activities. 2. corporate image: the general impression and evaluation of all activities and performance of the enterprise by the public. 3. the invisible elements of enterprise image include enterprise idea, enterprise system, enterprise reputation and staff quality. 4. enterprise concept: refers to the enterprises guiding ideology or management philosophy, is the enterprise to advocate and form a unique business purpose, management policy, enterprise values and enterprise spirit of the general name, is the core content of the enterprise image. It restricts the daily behavior of enterprises and their employees, and plays a guiding and guiding role in the production and management of enterprises. 5.: the enterprise system is based on the concept of enterprise on the basis of the provisions, the enterprise managers and employees should comply with the standards and norms of behavior, is the enterprise idea is necessary means throughout, is a code of conduct for all employees to ensure and institutionalized and systematic, smooth and effective operation is the basis enterprises can. 6., the establishment of enterprise reputation also depends on the enterprises should be good at fulfilling their social responsibilities and obligations. Although the reputation itself is invisible and cannot be touched, it constitutes the main body of the invisible image of the enterprise. 7. the tangible elements of corporate image include products and their packaging, production and management environment, production and management performance, social contribution, employee image, etc.. 8., corporate image is both objective and real. The authenticity