《旅游规划与公共管理》第五讲 旅游市场和游客行为分析.pptVIP

Trends Germany continues to embrace the Internet with over half the regular Internet users in Germany visiting travel sites. Direct sales have been initiated via various TV travel channels. CN initiated direct sales via TV channel VIA1, which reaches three million households in Germany. Viewers are able to book directly through the call center or via the Internet. Digital TV channel, TV Travelshop Germany, is 20 per cent owned by the TUI Group and broadcasts to 12 million households in Germany, Switzerland and Austria. Increasingly, Germans prefer to spend less time away from their companies