基于战略视角的房地产组织管控设计分析-analysis of real estate organization control design based on strategic perspective.docxVIP

目录第一章绪论.................................................................................................................11.1研究背景...................................................................................................11.2选题的目的和意义...................................................................................41.3论文框架...................................................................................................6第二章房地产开发经营管理与企业组织设计的相关理论.....................................72.1.房地产企业开发经营管理活动...............................................................72.2.企业组织理论.........................................................................................102.3企业的组织结构设计.............................................................................122.4企业组织结构的优化.............................................................................152.5本章小结.................................................................................................17第三章房地产市场发展趋势分析...........................................................................183.1.房地产行业宏观环境的PEST分析183.2.房地产行业竞争格局.............................................................................233.3.房地产行业未来发展趋势.....................................................................263.4.本章小结.................................................................................................28第四章房地产行业的组织管控设计.......................................................................304.1房地产行业的集团管控模式.................................................................304.2房地产行业的项目管理模式.................................................................334.3组织管控的影响因素.............................................................................384.4房地产行业组织管控的设计框架.........................................................394.5本章小结.................................................................................................416.6调整优化管理部门和专业部门职责.....................................................636.7建立和优化关键业务流程............................