基于智能体建模的微博舆论形成分析-analysis of micro-blog public opinion formation based on agent modeling.docxVIP

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2018-08-14 发布于上海
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基于智能体建模的微博舆论形成分析-analysis of micro-blog public opinion formation based on agent modeling.docx

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基于智能体建模的微博舆论形成分析-analysis of micro-blog public opinion formation based on agent modeling

AbstractAsarepresentativeofthenewmedia,microbloghasbecomestartedplaceandmessagesourceofmanypublicevents.Opinionsinmicrobloghavethecharacteristicsofwideinfluenceandfastpropagationvelocitybecauseofthehugeusergroupandfissionofinformationdisseminationway.However,lesscriterionofnetworkalongwiththeconcealmentofusers’identitiesmakeiteasilybecomeahotbedofrumorspread.Inordertoplaythepositiveroleofpublicopinioninmicroblogandcreateagoodenvironmentforit,itisnecessarytounderstandtheopinionformationmechanismthoroughlyofmicroblog.Weusemulti-agentmodelingtechnology,combinedwithdynamicpublicopinionandsocialnetworktheory,todesignbottom-upmodel.Firstofallweregardindividualusersastheresearchobjectandindividuals’connectionformssmallworldnetworktopology.Then,Fansagentschangetheiropinionsaccordingtotheiraffinitywiththeagentstheyconcernedandtheychoosetheconcernedagentstofollowtheiropinionsifthesocialtemperaturebetweenthemissmallest.Agentschangeopinionswithopinionupdatingequationliketheychooseopinionswithsocialtemperatureequation.Simulationresultsshowthatwhilepublicopinionpresentsdifferentopiniondynamicandresults,therearesomecommonfeatures.First,generallyopinionsevolvefromastateofdisordertothatoforder.Second,opinionshavethecharacteristicofgrouppolarizationandpolarizationresolution,spiralofsilenceandspiralofsilenceresolution.Theyoccuralternatelyinsteadofappearingsinglecharacteristic.Third,users’interactionandpublicopiniondynamicemergesomelawsandordersspontaneously.Forexample,participantswhohavesimilarcognitivestructurehavethesimilarinformationselectionandhavesimilarviewsonaparticularissueaswellsothattheyformagrouporcamp.Opinionsofdifferentgroupsconstantlycompetewitheachother,byaprocessofsurvivalofthefittest,andfinallypublicopinionisformed.Thespontaneousorderisthefirstcauseoftheformationofpublicopinion.Keywords:publicopinionofmicroblog,complexsystem,multi-agentmodeling,smallworld,opiniondynamic目录摘要................................................................................................