建行湖南分行运用平衡计分卡落实战略愿景分析-analysis on the implementation of strategic vision by ccb hunan branch using balanced scorecard.docxVIP

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建行湖南分行运用平衡计分卡落实战略愿景分析-analysis on the implementation of strategic vision by ccb hunan branch using balanced scorecard.docx

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建行湖南分行运用平衡计分卡落实战略愿景分析-analysis on the implementation of strategic vision by ccb hunan branch using balanced scorecard

the main contradict points,set the target as “leader of hunan banking industry”and “leading eight members of ccb”,which both realistic and challenging,can be reached through effort.the key in action plan is designing, assessing,selecting action plan according to strategy perspective, materialize action plan into departments and sub-branch’s workings,then extend it to staff.ccb hn branch can get supervision results through strategic supervision,which offer strategic feedback ,then make strategic retification.strategy implemention is a continuous process to creae value,the result of strategy implemention is decided by whether ccb hn branch can manupilate its departments’passion and postiveness.although at present the homeland commercial banks only introduce balanced scorecard as complementry to traditional assessing method,,the balanced scorecard developing trend in strategy implemention is very evident now.the research subject of this article is regional branches of state control banks,which can offer some reference to homeland commercial banks.Keywords: bank industries; balanced scorecard; strategy management插图索引图 2.1平衡计分卡的四个维度 ..................................................................................8图 2.2战略图示例 .....................................................................................................9图 2.3平衡计分卡的实施流程 ................................................................................10图 2.4现代平衡计分卡的内涵已远远超脱传统平衡计分卡的概念 ..................... 11图 3.1简化因果关系链............................................................................................14图 5.1四个维度的体系............................................................................................33图 5.2湖南分行平衡计分卡 ....................................................................................35附表索引表 3.1化学银行的策略目标 ....................................................................................13表 3.2化学银行平衡计分卡策略目标的计量指标.................................................13表 5.1湖南分行