交通银行泉州分行区域市场竞争战略分析-analysis of regional market competition strategy of quanzhou branch of bank of communications.docxVIP

AbstractFacing with the increasingly fierce competition in banking market, proper selection and implementation of competition strategy, making full use of external opportunities, effectively playing their own advantages, and enhancing their own core competitiveness are the Banks top priority, as it is the problem that Quanzhou branch of bank of communications must solve.This paper takes the competition strategy of Quanzhou branch of bank of communications as the research object, and the paper is divided into seven chapters, including introduction, an overview of the three basic competition strategy, bank competition strategy research status, the external environment analysis of Quanzhou branch of bank of communications and condition analysis, competition strategy positioning and implementation of the strategy, and the last part are conclusion and prospect. Firstly, on a systematic basis of theory of competition, we use five competitive forces model, the SWOT model to analyses the external macro environment, industry environment and inner conditions which Quanzhou branch is faced with, on the view of the external macro environment, the current economic and cultural environment is good, for the financial market consumption level raises, and brings a big development potential. But from competitors in the current marketanalysis, we find that competition is increasing , therefore，it also brings challenges;With aspect to the internal resources and capabilities, Quanzhou branch has some advantages such as brand resources, wealth management domain, etc, but it is weak in the operating system, the institutional networks, talent reserve and so on. Secondly, we put forward differentiation strategy as a competition strategy of Quanzhou branch of bank of communications, so it can continues to gain advantages in fierce competition in the market. Through the above research and the analysis of relevant content, we finally raise concrete measures of carrying out the differentiatio