植入式广告的法律规制分析——以乡村爱情交响曲为视角-analysis on legal regulation of implantable advertisement - from the perspective of country love symphony.docx

法律责任承担等问题。这些问题都是突出存在对植入式广告的发展形成了强大的制约效果。第三部分，对植入式广告进行法律规制的思考 主要介绍笔者在借鉴国内外立法以及监管经验的基础上，对于植入式广告进行法律规制的一些思考，并提出自己的一些意见及看法。主要包括明确植入式广 告的法律概念、完善植入式广告的审查标准、明确植入式广告的监管主体以及对 一些特殊的商品、特殊影视剧的植入式广告的植入限制问题。笔者相信这些问题 的解决，有利于规范植入式广告市场，促进其良性发展。关键词：植入式广告；隐蔽性；识别；审查标准AbstractProduct placement as a new form of advertising media emerged in China since the early 1990s, developing very rapidly. Which there is no shortage of innovative ideas, as aspirational, but some works from cheating is suspected shoddy. Some advertising works ignore the objective feelings of the audience, only for the pursuit of economic efficiency, resulting in tension between the audience and implantable advertising, thereby affecting the healthy and orderly development of product placement can not make the operators and consumers in which to achieve a win-win situation. Also, we should see China for product placement, this emerging form of advertising media in terms of legislation or from a regulatory perspective, there is lack of a large degree, improve the legislative and regulatory system is the product placement to obtain greater opportunities for development of the legal and institutional guarantees.Country Love Symphony is a typical case in which the most controversial and most influential. Technology, creative point of view in terms of placement, product placement, legislative, regulatory perspective missing from our country, our research can provide a useful reference. Cut from the typical case of Country Love Symphony in-depth analysis of product placement overview of the development and its characteristics, as well as the problems in the operation and supervision, and to learn from foreign experience, put forward their own implantable thinking of the legal regulation of advertising.Addition to the introduction and epilogue, is divided into three parts:The first part, an overview of product placement Introduction and cut through the typical case of Country Love Symphony, which leads to the constraints a