Unit 3-4管理英语PPT.pptxVIP

Unit3 Management and theExternal Environment;External Environment;I. Direct Forces;1. Customers;Conduct customer research, especially current-customer research ;Competitor Analysis;3. Suppliers;A buyer organization is vulnerable to several potential supplier problems;4. Human Resources;II. Indirect Forces;1. Technological;Keep abreast of technological change;2. Economic;Organizations must continually monitor changes in the chief economic indicators to minimize threats and capitalize on opportunities.;3. Political, Legal and Regulatory;For example,;4. Cultural and Social;5. International