人教版英语选修模块9-Unit5-inside advertising优质课课件PPT.pptVIP

人教课标 高三 选修 9 Unit 5;How advertising works;Let’s enjoy two advertisements!;1. Do you like McDonald’s better than KFC because of the advertisement?;AdvertisementsWHERE?;;Look at the pictures on 43 and discuss the questions about the advertisements. ;B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.;A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.;B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.;C. Do you think the message is true? Give reasons. This message is not true because just wearing a certain brand of shoes won’t make you exciting, popular or have fun — it takes much more effort than that.;A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the advertisement.;B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?;C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.;As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.;A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.;B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing mode