新人教选修Book9 Unit5 Inside advertising ReadingPPT.ppt

How advertising works; Let’s enjoy two advertisements!;1. Do you like McDonalds better than KFC because of the advertisement?;AdvertisementsWHERE?;Compare advertisements;Take time to indulge.尽情享受吧！;The new digital era 数码新时代;;Understanding the advertisements on page 42.;B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.;A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.;B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.;C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.;A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.;B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?;No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.;C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.;A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.;B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transporta