影视广告后期制作软件对艺术表现的支持——用After Effects实现的CG特效---毕业论文.doc

本 科 毕 业 论 文 to Art Expression from Television Advertising Postproduction Software ------CG Effect Achieved by After Effects 姓 名： 学 号： 学　　院：软件学院 系：软件工程 专 业：软件工程 年 级： 指导教师：　 年 月摘要 Abstract To make a successful advertisement, you have to get the creative script, attractive effect and mature post-production. Even if you have got a great script, as long as no great post-production, you can never show people how great the script is. So the postproduction is very important. Without a good post-production, you can never get the audio consistent with frame perfectly, never get the gorgeous special effects, and never make the editing fluently. As the most widely used tool of post-production, the software---After Effects---contributes a lot. After Effects software has powerful effect function. Combined with the character of software engineering, this paper will show you the powerful function of Computer Graphic and After Effects and perfect support to script through video processing by comparing the expectation and actual result and describing the implementation method of those key effects. Key words: Video Advertisement; Post-production; After Effects 目 录 第一章 艺术与技术的关系 1 1. 1 技术与艺术的关系 1 1. 2 后期制作在广告制作中的重要性 2 第二章 预期效果 4 2. 1 概述整体创意 4 2. 2 简述脚本12幅图及表现意图 4 2. 3 详述预期效果的实现手法 6 第三章 效果实现 8 3. 1后期制作常用软件比较 8 3.1.1 After Effects 8 3.1.2 Premiere 8 3. 2 关键效果的实现过程 9 3.2.1 变形 9 3.2.2 字体效果中的波纹字 13 3.2.3 魔幻粒子光束效果 18 3.2.4 蒙板(Mask)的运用 22 3.2.5 利用镜头位置变化调节三维图层的视觉效果 24 3.2.6 流动的云彩 26 3.2.7 两种运动方式 30 第四章 预期与实际效果的差异及原因 33 4. 1 粒子效果 33 4. 2 透视视角 33 4. 3 层叠加 33 4. 4 闪光效果 34 第五章 总结 35 5.1 After Effects 功能综合分析 35 5.2 特效软件的设计分析 36 5.3 作品总结 37 5.4 结束语 37 参考文献 39 致谢 40 Catalog Chpater 1 relationship between art and skill 1 1. 1 Skill and Art 1 1. 2 Importance of Postproduction in Video Advertisement 2 chapter 2 expectation description 4 2. 1 General Idea of Script 4 2. 2 General Description of Script