全球价值链视阈下中国零售业国际竞争力及政策支撑研究 .docVIP

全球价值链视阈下中国零售业国际竞争力及政策支撑研究 (2) 第9期总第275期No.9 Vo1.275 商业经济与管理2014年9月Sep. 2014 JOURNAL OF BUSINESS ECONOMICS 全球价值链视闹下中国零售业国际竞争力及政策支撑研究朱瑞庭，尹卫华(上海建桥学院商学院，上海201315) 摘要:从国际化和全球化的视角来审视，自改革开放以来，中国零售业的国际竞争力成长较慢。从产业经济学的SCP分析可知，产业政策对中国零售业的市场结构和市场绩效的改善有重要的影响和作用。根据中国零售业国际竞争力;钻石模型;的分析，通过实施;走出去;战略，积极参与全球价值链竞争，形成国内国际两个市场的联动发展，是提高中国零售业国际竞争力的重要路径。为此，应该把中国零售业;走出去;提升为国家战略，并在国家层面构建完善的政策支撑体系，基于问卷调查和专家深访的实证研究结果就此提出了具体的对策和建议。关键词:全球价值链;中国零售业;国际竞争力;走出去;战略;政策支撑体系中图分类号:F71O文献标识码:A文章编号:1000 -2154 (2014 )09-0017 -08#0046998 Research on International Competitiveness and Policy Support System of China’s Retail Industry ased on Global Value Chain ZHU Rui -ting, YIN Wei -hua (Business School, Shanghαi Jiαnqiαo Universitr, Shanghαi 201315, Chinα) Abstract: From international and global perspective, international competitiveness of China’s retail industry grows relatively slow. The SCP analysis in Industrial Economics shows that industrial policy has important influence and effect on the improvement of China’s retail market structure and performance. According to the diamond model analysis of China’s retail industry it is a definitely essential way to improve its international competitiveness for the China’s retail industry through ;going abroad; strategy, active par??ticipation in global value chain competition and integrated development in both domestic and international market. Therefore, China’s retail industry ;going abroad; strategy should be raised to the national strategic level, the policy support system should be constructed on macro, and on medium level. The results based on questionnaire and in-depth interviews by experts and retailer man??agers provide systematic policy planning and suggestions for the nation and industry administration. Key words: global value chain; China’s retail industry; international competitiveness; ;going abroad; strategy; policy support sys-tem 、引零售业国际化是经济全球化的重要组成部分，是零售业提高竞争力的重要手段，是流通现代化的重要收稿日期:2014 -06 -04 基金项目:教育部人文社会科学研究规划基金项目(13YJAZHI47);上海市哲学社会科学规划课题(2013BGω