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旅游管理案例之旅游设施案例(英文)
Tourism Management Tourism Facilities Case Study Objectives for football club Role of club manager Principle of pricing * * Salary Site protection Management marketing Football club is commercial activity Tickets Sponsors Promotion Success of games 1 Offer comfortable and safe environment 2 Connect with other commercial services 3 Valuable product 4 5 Customer service For fans For commercial group For sponsors For local community Offer a complete entertainment experience, rather than establish a place for football game Offer facilities and services which can satisfy commercial customers Offer marketing services, including package and promotion Establish club atmosphere Overall management of club operation Edit daily game plan Logistic management of games Top manager Price for last season Whether customers can accept the price Local income level Payment level of local citizens Update of facilities Valuable of facilities Historical Social, economy Club itself *
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