电脑游戏市场的英文分析报告.docVIP

0.4 Draft MBA 2002 Dissertation E-Opportunity in the Computer Game Industry ‘Have you ever been with a group of friends with the lights low and someone starts telling ghost stories? Do it well enough and your friends will start to see shadows in the dark corners.’ Donato Piccinno Contents Chapter 1 Introduction 4 The Rise Rise of Computer Games 4 The Suspension of Disbelief 4 Paradise Missed? 6 Research Scope 6 Research Methodology 7 Chapter 2 Key Assumptions : The Need For Innovation 11 Picasso Meets The Marketing Concept 11 The Need to Enable Player Creativity 11 Mr Moore Strikes Agai