Stylistic feature of Enlish in advertising毕业论文.docVIP

Stylistic feature of English in advertising Abstract Nowadays advertising has penetrated into every corner of our life as its transmitting media in many forms: newspaper, magazine, TV, radio as well as network. The goal of advertising decides its language to be simple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. Under such circumstances, a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters. This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods advertising, technical equipment advertising, service advertising, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language. This paper will be presented in four parts. The first part is the introduction and the last conclusion. The second part introduce the element of an advertising. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and discourse levels. The conclusion of this paper is drawn from the data analysis. In the analysis, examples from the corpus will be given; figures, tables and graphs will also be offered to make the paper understandable and persuasive. It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners. Key words: English advertisements; feature; similarities; differences 内容摘要 广告在我们今天的社会几乎是无孔不入,它的传播介质多种多样,包括报纸、杂志、电视、广播、网络等。本文选定英语这一全球普遍使用的语言,就其应用于广告领域而产生的一些语言学特点和广告本身的社会性特点进行深入分析,本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点。通过日用品广告