吉利并购沃沃的案例分析与描述毕业论文.docVIP

本科生毕业论文 摘 要 从世界范围来看，目前企业并购重组已经成为经济全球化的显著特征和跨国公司发展壮大的重要方式，国际直接投资80%以上是通过并购方式完成的。近几年，海外并购的市场上掀起了中国旋风。TCL合资阿尔卡特手机、联想鲸吞IBM的PC业务、明基收购西门子手机……许多年前甚至不敢想象的著名企业，居然在一夜之间成为了中国公司的一部分。这确实让人欢欣鼓舞。但是，在并购过程中，风险无处不在，并购后的企业在生产与经营上会遇到各种各样的问题，如何去解决这些问题是企业发展的关键。本文以吉利集团跨国并购福特公司旗下沃尔沃品牌的案例为切入点，通过运用SWOT分析的标准与评价方法，从优势、劣势、机遇和威胁四个方面对吉利并购沃尔沃的案例进行了分析与描述。在进一步的调查过程中发现吉利并购中存在的一些问题，针对这些问题，在结合我国国情的前提下，对吉利集团并购后的发展提出了一些建议，以求其能在国际竞争中获得长久的竞争优势，成为中国车企在世界领域的一面旗帜。 关键词：吉利集团；沃尔沃；跨国并购；SWOT分析；车企  Abstract From the world scale, the enterprise merger and reorganization has become the salient features of the economic globalization and multinational company development and expansion of the important ways, international direct investment is more than 80% by ma finish. In recent years, overseas mergers and acquisitions in the market of China raised the whirlwind. Alcatel mobile phone, lenovo TCL joint venture JingTun IBMs PC business, benq acquisition Siemens mobile...... Many years ago or even cant imagine of famous enterprises, incredibly overnight become part of the Chinese company. Thats quite a jump for joy. However, in the process of the merger risk everywhere, after the merger of enterprises in the production and management will meet all kinds of problems, how to solve these problems is the key to the development of the enterprise. This paper giovanni cobolli gigli group of cross-border mergers and acquisitions, Volvo brand ford case as the breakthrough point, through the SWOT analysis, the standards and evaluation method, from the strengths, weaknesses, opportunities and threats four aspects to cobolli gigli Volvo merger case are analyzed and described. In the further investigation process found giovanni cobolli gigli ma problems, and aiming at these problems, in combination with Chinas national conditions, under the premise of after the merger of giovanni cobolli gigli group forward some Suggestions for the development of, in an attempt to its can in the international competition of access to long-term com