示范教案Period1Welcometothisunit(Unit1Advertising).docVIP

Period 1　’ own words.Discuss them in groups. Let the students discuss the advantages and disadvantages of the advertisements in pairs. Ask the students to have a debate on the information they have gathered.Work in groups. Feelings and Value Enlarge the students’ knowledge and make them think about the advantages and disadvantages of advertisements. Teaching Procedures Step 1 Revision Translate some words and phrases orally. 广告；运动；在社会中；说实话；买一种产品 Step 2 Lead-in T:（show some pictures）Boys and girls,look at the screen please. Do you know them? S:Yes.They are two advertisements. T:Yes.They are famous advertisements.One of them is about Coca Cola,and the other is about the “Project Hope?How do you like them?Do they belong to the same kind of advertisements? S:They are very excisting. S:I think they are two different kinds. S:Yes.One is a commercial advertisement and the other is a public advertisement. Step 3 Pair-work T:Quite good.Advertisements are a good way to help sell products or services.They are also a good way to make people aware of the needs of others and the dangers around them.Now open your book and turn to Page 1.There are six pictures below and try to describe them in your own words.You can discuss them with your desk-mate.After several minutes,I will ask you to talk about them.Are you clear? S:Yes! (Several minutes later,The teacher can ask the students to describe them.) S:In the first picture,there is a girl in an eye.She wants to go to school. S:The second picture is a commercial advertisement.It encourages people to learn soft-wares. S:The third one is about Oxlin Airlines.It is also a commercial advertisement. S:The fourth one is a PSA.It asks us to keep the earth green and not to cut down trees. S:The next one is also a PSA.It is about anti-drugs.It teaches us about the bad effects of taking drugs and we should get rid of drugs. S:The last picture is about a kind of shampoo.It is a commercial advertisement. T:Very good.You did a good job! Step