论麦兜饼干包装设计.docVIP

论麦兜饼干的包装设计 目 录中文摘要………………………………………………………………英文摘要……………………………………………………………1 包装的作用………………………………………………………12 市场上饼干包装的现状……………………………………………13 麦兜饼干包装设计…………………………………………………2 3.1 构思和选材………………………………………………………2 3.2 麦兜饼干包装的图形设计………………………………………3 3.2.1 图形设计的重要性…………………………………………3 3.2.2 兜饼干包装图形设计的意义…………………………………4 3.3 麦兜饼干包装的色彩设计………………………………………4 3.3.1 目前市场上各类纸盒包装所适用的色彩…………………………4 3.3.2 麦兜饼干包装色彩设计的意义………………………………5 3.4 麦兜饼干包装的文字设计………………………………………6 3.5 麦兜饼干包装的排版设计………………………………………7结束语 …………………………………………………………………8致谢………………………………………………………………………9参考文献……………………………………………………………10 论麦兜饼干的包装设计 摘 要 包装是影响饼干业发展的重要因素，在饼干市场繁荣发展的同时，饼干包装行业竞争更是激烈，一方面大型超市内摆放着数十种饼干，品牌，包装不断翻新；另一方面，各种休闲食品，方便食品给消费者提供了不同的选择，价格战，品牌战愈演愈烈，假冒伪劣产品泛滥，更使饼干企业雪上加霜。随着中国加入 WTO，进口饼干关税大幅度下降，越来越多的世界著名的饼干品牌带着它优质美味，包装精致的产品进入中国。同时，在经济全球化的浪潮下，更多的跨国公司利用其全球化的资源配置，低廉的生产成本，直接在华投资，带来新兴的品牌文化，因此饼干企业的发展步伐加快，使我国的饼干从品种、包装、口味、功能等方面均达到了前所未有的水平。从某种角度上说，已开始刺激中国的饼干市场，使原来以国有企业和集体企业为主体的中国饼干传统市场发生了深刻的变化。关键词 包装/品牌/市场/竞争 ON THE WHEAT POCKET BISCUITS PACKAGING DESIGN ABSTRACT Packaging is the impact of biscuit industry development important factors inbiscuit market prosperity and development at the same time biscuits packagingindustry competition is more intense a large supermarket put tens of ten biscuitsbrand packaging is renovated ceaselessly on the other hand all kinds of leisure foodconvenience food to provide consumers with different choice price war brand wargrows in intensity counterfeit commodity more make one disaster after anotherbiscuit company. With Chinas accession to the WTO imported biscuits tariffsdropped substantially more and more world famous biscuit brand with its high qualitydelicious exquisite packaging products into china. At the same time in the tide ofeconomic globalization more multinational companies use the global allocation ofresources low production cost direct investment in China bring new brand cultureso cookies enterprises to accelerate the pace of development so that our countryscookies from varieties packaging taste function and so on to the hithe