新媒体环境下“最美”典型报道的模式及反思.pdfVIP

Journalism and Communications 新闻传播科学, 2014, 2, 1-9 Published Online March 2014 in Hans. /journal/jc /10.12677/jc.2014.21001 The Pattern and Reflection of Typical Reports of the Most Beautiful in the New Media Environment Xiandu Tao, Manqiong Chen The Institute of Scientific and Technical Communication in Hunan University, Changsha Email: taoxiandu303@163.com, Manqiongchan@ th th th Received: Feb. 25 , 2014; revised: Feb. 27 , 2014; accepted: Mar. 11 , 2014 Copyright © 2014 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract This paper is based upon the case studies on “The most beautiful driver Wu Bin” in China Central Television, People’s Daily Online, People’s Daily and People’s Forum. The assay researched new mode of communication of typical reports in the new era. At the same time, this paper sorted out the series reports of the most beautiful after the news of Wu Bin and summarized the reasons of this phenomenon. Besides the reason on the social environment of moral anomie, the government and new media both are the significant bulldozers in this process. Some ideas have been found in this research. The idea that characteristics of the populism displayed in the aspects of reported language and the selection of roles. The audience has already been tired on such reports. In addi- tion, there are an increasing number of series typical reports and even some media created fake news in order to meet the taste of the audience. In conclusion, according these ideas mentioned before, this paper argues that the media should pay more attention on the fatigue emoti