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The Competitive Advantage of Corporate Philanthropy by Michael E. Porter and Mark R. Kramer Reprint r0212d December 2002 HBR Case Study ro212a License to Overkill Paul F. Nunes Managing Yourself ro212b How to Stay Stuck in the Wrong Career Herminia Ibarra Big Picture ro212c What’s a Business For? Charles Handy The Competitive Advantage ro212d of Corporate Philanthropy Michael E. Porter and Mark R. Kramer Holes at the Top: Why CEO Firings Backfire ro212e Margarethe Wiersema The Young and the Clueless ro212f Kerry A. Bunker, Kathy E. Kram, and Sharon Ting Expensing Options Solves Nothing ro212g William A. Sahlman Best Practice ro212h Crisis Communication: Lessons from 9/11 Paul Argenti The Entrepreneur ro212j Why Entrepreneurs Don’t Scale John Hamm The Competitive Advantage of Corporate Philanthropy by Michael E. Porter and Mark R. Kramer orporate philanthropy is in decline. Char- high-profile sponsorships. Although it still represents only Citable contributions by U.S. companies fell 14.5% a small proportion of overall corporate charitable expen- in real dollars last year, and over the last 15 years, ditures, U.S. corporate spending on cause-related mar- corporate giving as a percentage of profits has dropped keting jumped from $125 million i