2011移动互联网盘点(2011 mobile Internet inventory).docVIP

2011移动互联网盘点(2011 mobile Internet inventory).doc

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2011移动互联网盘点(2011 mobile Internet inventory).doc

2011移动互联网盘点(2011 mobile Internet inventory) IResearch: 2011 China Mobile Internet industrys five largest inventory 2011-12-14 9:41:54, iResearch, mobile Internet mobile value-added analyst Sun Chonghui 3 recommend this article Join a collection email, print a friends article, and write to an editor Editors note: 2011 is China Mobile Internet industry to accelerate the development of the year, a potential outbreak of the mobile Internet has begun. According to iResearch statistics show that, from 2010Q3 to 2011Q3 within a year, the mobile Internet market overall scale of rapid growth. The 2011Q3 mobile Internet market size is more than 10 billion yuan, an increase of 154.6%, growth of 38.9%, from the year of 2011 the size of the market, the mobile Internet market scale will reach close to the level of 40 billion yuan. Similarly, the application conditions and basic services of mobile Internet have been continuously optimized. On the one hand, whether it is in the smart terminal or application services, its user size and penetration have been significantly improved. The mobile terminal and the mobile phone operating system intensifies the competition, to further accelerate the intelligent mobile phone penetration rate; on the other hand, whether it is the coverage area of 3G subscribers or Wifi hotspot, in 2011 has been significantly improved. In addition, iResearch observed, there were a lot of hot events in 2011 mobile Internet industry, such as Googles acquisition of Motorola, NOKIA announced a partnership with Microsoft, these events also highlight changes in the mobile Internet industry pattern. In this context, the industry chain of China Mobile Internet are speeding up the strategic layout, to seize the mobile Internet market share; at the same time, the traditional Internet companies have increased investment in mobile Internet, the emergence of new applications and business model innovation to attract a large number of new entrants, is also promoting the grow

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