陈仓区茗苑小区廉租住房建设的项目招 ...pptVIP

Chapter 18, e-Publishing 18.1 Introduction e-Publishing is creating role reversals in the publishing industry Self publishing is made easier with the Web Print-on-demand will become widely available Steven King and others have revolutionized the publishing industry with their e-publishing efforts XrML could make security and copyright concerns disappear 18.2 Electronic Publishing Traditional publishing relies on large print quantities to keep costs low Cannibalization A decrease in sales of a product directly resulting from the launch of a new improved product Break-even point The exact point when revenues and expenses are equal 18.2 Electronic Publishing Major publishers will have to restructure revenue models to cover the resulting expense Traditional distribution providers and storage facilities could also be hurt by a shift to electronic publishing Content creator The writer or author of content 18.2 E-Publishing SWOT 18.2 Project Gutenberg Started at Xerox in 1970 to measure operator productivity They needed a project that would take a huge number of man hours Goal to convert 10,000 public domain classics into electronic format Used ASCII for uniformity Many e-publishing sites offer Guttenberg texts at no charge 18.3 Self Publishing The Internet makes it easier to offer your materials to a global audience Self publishing includes writing, publishing and marketing your materials Even without an e-commerce infrastructure e-matter can attract visitors Newsletters are a popular medium for self publishing 18.3 Self Publishing Subsidy e-publishing Material is published, but only on an honor system Marketing and distribution is offered at an additional fee Examples: Xlibris MightyWords iUniverse @Random 18.3 Steven King Self Publisher Feature In March 2000, Ride The Bullet sells 400,000 electronic copies His second effort The Plant was self published and sold on the Web on the honor system If 75% paid for the material, the book continued Steven King was one of the