日产汽车公司欧洲市场略（英文）.pptVIP

日产汽车公司欧洲市场战略(1989) 请 柬 尊敬的女士/先生： NISSAN欧洲公司将于今天晚上召开市场战略决策会议， 敬请光临！ NISSAN’s Opportunity Option Opportunity: Market Integration of the EC Option: Bluebird vs. New Micra Market Integration of the EC France, Italy, Spain Bluebird vs. New Micra Background Nissan Motor Co.,Ltd Nissan’s European Market Penetration Trends in the European Market Market Integration of the EC Background --Nissan Motor Co.,Ltd Background --Nissan’s European Market Penetration Survey -- Export to Europe Survey – New-Car Sales in Major Southern European Countries, 1987 (000s of Units) Feature – Local Production in Europe Nissan Motor Iberica, SA(NMISA) Nissan Motor Manufacturing UK Ltd.(NMUK) Trends in the European Market Trends in the European Market France Trends in the European Market Italy Trends in the European Market Spain Market Integration of the EC Staff of Nissan Europe Co.(Group 14): 沈 战 Nissan欧洲公司总裁 李爱民 Nissan欧洲公司营销副总裁 胡 南 Nissan欧洲公司Bluebird产品经理 张菁芸 Nissan欧洲公司New Micra产品经理 王 云 会议主持人 李 军 新闻发言人 Bluebird Bluebird Introduction 1800cc Upper-medium-Sized Car Produced by UMUK in 1986 Regarded as a UK-made car in 1988 SWOT ANALISYS Strength SWOT ANALISYS weakness SWOT ANALISYS Opportunity SWOT ANALISYS Suggestion: Focusing on the Bluebird Marketing Plan Allocate more marketing fund for Bluebird promotion such as ad., seminar souvenir Improve brand recognition by ourselves instead of through distributors or dealers Recruit new dealers ASAP by favorite policy Train current dealers of Upper-medium-sized car selling New Micra New Micra Introduction 1000cc~1200cc Small-Sized Car Planed to be Produced by UMUK in 1992 SWOT ANALISYS Strength SWOT ANALISYS weakness SWOT ANALISYS Opportunity SWOT ANALISYS Threat Suggestion: Focusing on the New Micra Marketing Plan Remaining the advantage of high quality low price Improving the training of the local deale