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2010年电子渠道项目年度运营思路(2010 annual operation thinking of electronic channel project).doc
2010年电子渠道项目年度运营思路(2010 annual operation thinking of electronic channel project)
Ppt documents may experience poor browsing on the WAP side. It is recommended that you select TXT first or download the source file to the local machine.
Annual operation plan of electronic channel
Catalog
1234
Project overview, project positioning and operation ideas, project operation objectives and operation plan, operation support team
Project overview
Foshan mobile 07-09 in the province unified planning company, the business sector portals get positive applications, 09 years according to the Internet marketing case, and customer characteristics, carrying more than 30 line market marketing activities. According to the provincial market for 10 years, the overall idea of electronic channel development: continue to adhere to the effectiveness of the center to carry out its own channels of deep operations, from the service oriented to sales oriented value channel transformation.
The operation team expands the carrying range of key value business of electronic channel sales, innovative application of Internet expansion means, enhance the ability of electronic channel marketing, and strengthen the closed-loop management ability of the whole process of electronic channel sales
Guide customers to buy more revenue services through electronic channels, further enhance the value of channel marketing.
Overall project objective
Catalog
1234
Project overview, project positioning and operation ideas, project operation objectives and operation plan, operation support team
Project orientation
Create electronic channels to the customer as the center, gradually guide customers to buy more income business through electronic channels, its own channels to further enhance the efficiency and depth of operation ability, increase market sales efforts, to promote its own channel value channel from service oriented to sales oriented transformation.
Strengthen the portal website as the core, the customer centere
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