商务英语泛读第1周教案.docVIP

商务英语泛读（2册）教案――第1周 授课班级 10级商务英语1 课程名称 新编商务英语泛读2 第1周 内容提要 Unit 1 　Part A Text : advertising 教学目的及要求 The students should be able to: 1. Familiar with the main idea of the text 2.To enable students to get to know the basic idea of advertising 3. To enable students to know the basic types of adverting, advertising media and considerations in choosing media. 4. Retell the text in their own words 5.use the useful words and phrases properly 教学内容要点 1. definition of advertising 2. types of advertising 3. Considerations in choosing media. 教学难点和 重 点 considerations in choosing media: 1. let students read the text and discuss the questions first 2. show students some examples 3. introduce some basic theory and skills while illustrating examples 4. practice makes perfect- assignment 5. feedback 教学思路或教法设计 教学方法： 具体内容 15minutes 15 minutes 15 minutes 15 minutes 25 minutes 5 minutes 布置作业 Assignment 1．Introduce the related information and background of the text 2． Leading in3. warm-up questions Ask students some questions related to the text before reading 4. Explain the usage of words and expressions phrases and sentence structure 5.Ask the students to do the exercises independently 6. explain the important words and phrases and the difficult sentences of the text 7. according to the text to answer some questions 8. Ask students to introduce the main idea of the text and the gist of every paragraph 9.Do the translation 10. Assignment Illustration Discussion Enlightening Showing the students some examples. Step 1: Introduce the related information and background of the text Lead-in Work Background information : Advertising is a kind of communication of information by medium. It can be divided into commercial advertising and non-commercial advertising. Commercial Advertising{商业广告} Also known as profit-making commercial advertising or financial advertising, in terms of profits for the primary purpose of advertising. {{商业广告又称盈利性广告或经济广告，是以盈利为主要目的的广告.} Non-commercial