商务语篇翻译中的衔接与连贯.pptVIP

第十三单元商务语篇翻译中的衔接与连贯(Cohesion and coherence) 2. 词汇衔接（lexical cohesion) 主要通过词语的同现和词语的复现（repetition）来实现。 “词语的同现”：指类义词语（在意义或逻辑上属于同一种类的词, 如同义词）和相关词语的同时出现，使语句前后连接，构成衔接话语。 例如： Horners is a familiar name on the UK’s high streets, operating from 32 department stores situated either in prime city center location or out of town retail parks. Although some competitors have successfully branched out into gourmet ready-to-eat foods or experimented with financial services, Horners has chosen to specialize in the clothing, accessories and home product markets. By offering a range of competitively-priced merchandise of a high standard to its customers, Horners has become one of the country’s favourite department stores. 分析：原文通过信息的有序排列和衔接，使 语篇的语意连贯、文意清晰。在翻译中，认 清语篇中的各种衔接纽带，是建立译文语篇连 贯的第一步。 衔接手段的应用：照应、连接词although、 Horners 和 department store 的复现、 同义词 high streets 和city centre locations等 译文： 霍纳斯百货连锁是英国商业大街上一个家喻 户晓的名字，它拥有32家百货商店，均位于市中 心的重要地段或郊外的零售园区。虽然有些竞争 对手成功地拓展了业务，进而销售各类美味即食 食品或提供各种金融服务，但是霍纳斯百货连锁 则专门瞄准服装、饰品以及家庭用品市场。霍纳 斯通过向顾客提供各种质高价优的商品，已经成 为英国最受欢迎的百货公司之一。 ※ 语篇中的连贯 一、 What is coherence? · ※ 语篇中的连贯 一、 What is coherence? A text hangs together primarily because it has coherence, or to put it differently, because we perceive what is said in the text as a meaningful whole. There can be no cohesion without coherence, but there can be coherence without cohesion. For example： Wife( in the bedroom): There’s the doorbell. Husband (in the study): I’m checking my e-mail. Wife: Okay. 语篇的连贯指的是语篇中语义上的相互关联。连贯存在于语篇 的深层，体现了语篇中各个成分之间的逻辑关系，也体现了语篇作 者的交际意图和预期的语篇功能。 二、译文衔接、连贯的重构 英语通常需要逻辑词，将潜在的逻辑关系表面化，而汉语语句中 很多时候没有逻辑标记，读者自己可以领会其中的逻辑关系。 Our primary task at present is to develop national economy and promote the living standards of the people. Therefore, we must reform the old economic system so as to further liberate productive forces. Moreover, we should be open to the outside world so that we can learn advanced science and techn