大学生网购行为调查与分析—以合肥师范学院为例.docVIP

本科生毕业论文（设计） 题目： 大学生网购行为调查与分析 ——以合肥师范学院为例 学 院 经济与管理学院 学科门类 政治学 专 业 思想政治教育专业 学 号 姓 名 指导教师 2015 年 5 月 14 日摘 要 随着互联网的普及普及，随之而来的网购也成为流行趋势，而在中国互联网信息中心发出的一份关于中国第35次互联网发展状况统计[1]的报告中，我国的大学生是我国网购大队中一支不可忽视的队伍，是我国网购中的一块“大蛋糕”，所以对大学生网购行为进行研究很有必要性。本文主要以合肥师范学院为例，通过问卷调查，文献法和面谈法来对大学生网购行为进行调查分析的，通过数据分析，总体阐述当前我国大学生网购行为的现状和特征，然后通过国内外的相关文献分析网购行为产生的原因，最后通过进一步分析得出大学生网购行为中存在的问题，从而针对这些问题提出相应的解决策略，促进大学生网购行为向合理化，健康化方向发展。现在电视荧屏上频频报道关于大学生网购中发生的各种欺骗，假货，支付时财货两空等现象，本文将着重分析这些问题，因为这些都是当前网购中存在的隐患，对于这些绊脚石，本文将从大学生自身，大学校园，网购商家，网站经营者以及政府等角度提出行之有效的解决措施。 关键词： 大学生 现状 网购 问题 对策 ABSTRACT With the popularity of the Internet popularization, followed by online shopping has become a popular trend, and in the China Internet network information center issued a about 35 times China Internet development statistics report, Chinas college students is a team that can not be ignored in the online brigade of China, is a big cake in Chinas online shopping, so the study of college students online shopping behavior is of great necessity. This article mainly to hefei normal university as an example, through questionnaire survey, literature method and interview method to investigate college students online shopping behavior analysis, through the data analysis, overall in this paper, the current our country the status quo and characteristics of college students online shopping behavior, and then through the relevant literature both at home and abroad, this article analyzes the reasons that online shopping behavior, finally through the further analysis it is concluded that the problems existing in the college students online shopping behavior, thus to put forward the corresponding strategies to solve these problems, to promote college students online shopping behavior rationalization, the direction of health and development. Now frequently reported on telev