Methods and techniques in Qualitative Research在定性的研究的方法和技术.pptVIP

Methods and Tools in Qualitative Assessment for Libraries Susan M. Weaver Kent State University, East Liverpool Campus Director of Library Services Professor of Library and Media Services Research is an inquiry process that has clearly defined parameters and has as its goal the discovery or creation of knowledge …and/or investigation of a problem for local decision making. Qualitative Research One of 2 major approaches to methodology in social sciences In-depth study of human behavior and the reasons that govern human behavior Narrative oriented and uses content analysis methods Qualitative vs Quantitative QUANTITATIVE: focuses on numerical or statistical data is closer to a “scientific” approach to data collection and analysis sees the world as observable events and facts that can be measured often called the “positivist paradigm” “Not everything that can be counted matters and not everything that matters can be counted.” From a sign hanging in the office of Albert Einstein Qualitative vs Quantitative QUALITATIVE: focuses on the context (environment) in which events occur focuses on social interactions that are complex and evolving, making them more difficult to measure or interpret numerically is the “interpretivist paradigm” Four Common Methods of Qualitative Research Interviewing Collects information about personal perceptions of events, processes and environments. Can be formal with set questions… Or…informal and anecdotal Cornerstone of Qualitative Research Observation Systematic recording of observable events Insight into unconscious behavior Reveals hidden attitudes or views Determine patterns of behavior, contextual factors affecting behavior and interactions between subjects. Group Discussion Focus Groups: 6 – 12 participants Similar interests or backgrounds (not a representative sample) Interactions among the group members as well as the moderator/facilitator (researcher). Nominal Group Technique Historical Study Study of the historical