中国奢侈品消费市现状分析.docVIP

PAGE 本 科 生 毕 业 论 文 论文题目： 中国奢侈品消费市场 现状浅析 学 院： 经济与工商管理学院 年 级： 专 业： 国际经济与贸易 姓 名： 学 号： 指导教师： 年月日 PAGE II 摘要 在经济全球化的背景下，随着中国经济飞跃式的快速发展，居民收入水平大幅上升，中国成为全球第二大经济体。与此同时中国的奢侈品消费市场正呈现出前所未有的活跃与繁荣。奢侈品行业在中国的发展正如新生的朝阳，呈现出缤纷多彩的特点，朝着更广阔的领域迈进。然而我们应该认识到，在国际奢侈品品牌如同掠夺式的市场扩张中，中国本土奢侈品品牌尚处于幼稚的成长阶段。奢侈品发展仍缺乏消费驱动力，许多老字号传统品牌正面临破产危险。因此，我们应该通过引进世界知名奢侈品品牌，向其学习和借鉴成功生产理念及营销模式。同时还需要对国内新兴奢侈品品牌加以重视与支持，争取打出中国的特色品牌，提高中国文化在国际高端市场的影响力。 关键词 奢侈品；奢侈品消费现状；关税调节；收入不平等；中华老字号 Abstract In the economic globalization, and along with the economic prosperity, the people’s living standard increased rapidly. Nowadays China has become the worlds largest consumer of luxury goods. At the same time Chinese luxury consumer market is showing an unprecedented active and prosperity. The development of Luxury industry in China is showing a colorful character, towards more wide fields. However, we should realize that during the predatory market expansion of international luxury brands. Chinese domestic luxury brand is still in the immature stage of development. Luxury development still lacks of consumption driven, and many old-famous traditional brands are facing bankruptcy risk. Therefore, through the introduction of the world famous luxury brand, we should to learn concepts and marketing model, from these successful brands. Also we need to stress attention and support to domestic luxury brand. In order to make the Chinese characteristics brands. And improve the influence of Chinese culture in the international high-end market Keywords Luxury; Luxury consumption status; tariff regulation; income inequality; the Chinese old-famous brands 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc192325695 摘要 PAGEREF _Toc192325695 \h I HYPERLINK \l _Toc192325696 Abstract PAGEREF _Toc192325696 \h II HYPERLINK \l _Toc192325697 前言 PAGEREF _Toc192325697 \h 1 HYPERLINK \l _Toc192325698 一、奢侈品相关概述 PAGEREF _Toc192325698 \h 2 HYPERLINK \l _Toc192325699 （一）奢侈品定义 PAGEREF _Toc192325699 \h 2 HYPERLINK \l _Toc192325700 （二）奢侈品特性 PAG