欧美风范炫彩PPT的案例.pptx

UX + SEO;Building a user experience without SEO in mind is like building a car with no engine.;I don’t believe in bad user experience for the sake of SEO.;Make compelling experiences with utility;Any Creative that thinks SEO will limit their abilities to deliver a quality product isnt very (ahem) creative.;User Experience is only compromised by SEO when it is retrofitted to the design process;SEO absolutely MUST be an active consideration and ideally the driver of every step of a site build;UX is very important to SEO because there is evidence that Googlebot and Bingbot may be headless web browsers.;Most importantly SEO is about helping people find what they want and presenting it to them in a way that they expect.;I’m done ranting, let’s talk about the mistakes that I’ve learned from;MISTAKE;MISTAKE;Some battles you cannot win.;The Expandable DIV is your best friend.;Keyword-relevant information architecture MUST come from SEO;Apply pressure during the Wireframe phase to ensure success.;Get involved throughout the lifecycle from strategy to measurement;Mine the conversation in social media for personas and keywords;Here comes a case study!;We used social listening to identify need states and build personas;Map need states to core semantic groups to develop site maps;We mapped those to our keyword research and developed content;We built a user experience indicative of these considerations;Turns out we’re pretty good at this.;So what else can we do?;KLD Source Code: /code/keyword-demographics/;For more applications of KLD see: /blog/keyword-level-demographics;Use social data to improve the user experience and conversion;;THANKS!