TheMassMeiaanhePiiaAgena大众传媒与政_治.ppt

The Mass Media and the Political Agenda Chapter 7 * Introduction Mass Media: Television, radio, newspapers, magazines, the Internet and other means of popular communication. High-tech politics: A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology. * The Mass Media Today Media Events: Events purposely staged for the media that nonetheless look spontaneous. Media events can be staged by almost anybody. Other items to consider: 60% presidential campaign spending is TV ads Image making / news management is important, especially for presidents * The Development of Media Politics Introduction The news media wasn’t always so important. Press Conferences: meetings of public officials with reporters- Roosevelt used many of these. Investigative Journalism: the use of detective-like reporting to unearth scandals, scams schemes putting reporters politicians opposite each other. * The Development of Media Politics The Print Media Newspapers and magazines “Yellow journalism” characterized newspapers at the turn of the century. Among the press there is a pecking order. Newspaper circulation has been declining. Magazines are also struggling. * F The Development of Media Politics * The Development of Media Politics The Broadcast Media Television (not cable or satellite) and radio Brought government and politics into people’s homes Made the politicians more aware of their appearance and mannerisms The principal source of news for most Americans, and most believable * The Development of Media Politics * The Development of Media Politics Government Regulation of the Broadcast Media The Federal Communications Commission (FCC) regulates the use of airwaves. Narrowcasting: Cable TV and the Internet Media programming on cable TV or the Internet that is focused on one topic and aimed at a particular audience * The Development of Media Politics Private Control of the Media Only a small number of TV stations are