Business Inteligence at SSM在SSM商业智能.ppt

Business Intelligence How To Avoid Analysis Paralysis And Create A Competitive Advantage Business 2005: Hostile Environment Profit pressure Vicious competition Empowered consumers Internet services B2B, tighter integration with partners Massive data accumulation Governmental interference How are you going to manage? Business Intelligence:GPS for Business Sounds Nice – What Is It? “Current literature on BI has proved to be fairly sketchy and theoretical. There is no generally agreed conception of BI, but, rather, each author has promoted his or her own idea of its connotations.” “The term is used by different pundits and software vendors to characterize a broad range of technologies, software platforms, specific applications, and processes.” BI Evolution BI is an evolving area derived from: Need to manage the massive accumulation of data from OLTP, OLAP, CRM, ERP, legacy systems, external data and other sources Need to integrate, analyze, transform data across the enterprise for decision support Need to adapt to rapidly changing business environment, competition, reporting regulations “Making better decisions faster” Business Intelligence (BI) “The processes, technologies, and tools needed to turn data into information, information into knowledge, and knowledge into plans that drive profitable business action. Business intelligence encompasses data warehousing, business analytic tools, and content/knowledge management” $75 billion market by 2005 2nd only to web portal investment (Forrester) Sounds Nice – How Do We Do It? Is It Business Intelligence? Does it: integrate data, allow user queries, adress a business concern and enable better decisions faster? BI Segments Information Delivery Analysis and Reporting Visualization Analytics Data Mining Moving from applications to services model Best of breed or integrated solution? BI Vendors BI Best Practices Define the business case carefully Cost-benefits analysis (?intangibles) Alignment with business goals Manag