Distribution Wiley ome分布威利家.pptVIP

Marketing Hospitality, 3rd ed., Hsu/Powers Chapter 9 Place in Hospitality Marketing: Distribution Distribution The strategy of place Presence Representation Three levels of distribution Intensive distribution Selective distribution Exclusive distribution Distribution Channel Members in Manufactured Goods Merchant firms Retailers Agents Need for Distribution in Lodging Physical presence Representation Reservation network Lodging Channels of Distribution Lodging chains Management contract Franchise Travel agents Other channel members Lodging Franchise Membership system Franchise and membership services National brand and marketing program Reservation system Quality assurance Buying coops Training programs Impact Distribution Via Travel Agents Travel wholesalers Retail travel agencies Services to travel agents Toll-free number Travel agent club Commission payment plan Incentives Fam trip Information packages Other Channel Members Hotel sales representative companies Incentive houses Foodservice Distribution Systems Franchise system Growth vs. control Master franchisee Encroachment Intensive distribution—intercept marketing Points of distribution (POD) Hosts Venues Foodservice Distribution Systems Franchise system Intensive distribution—intercept marketing Intermediaries Third-party delivery services * * Marketing Hospitality, 3rd ed., Hsu/Powers Marketing Hospitality, 3rd ed., Hsu/Powers Marketing Hospitality, 3rd ed., Hsu/Powers Marketing Hospitality, 3rd ed., Hsu/Powers Central Reservation Network Travel Agency Carlson Wagonlit Thomas Cook $6 to $8 Global Distribution System SABRE Galileo $3 to $5 Switch Company THISCO Wizcom $2 to $3 Central Reservation Service Hilton Hotels Sheraton Hotel Property Alternative Internet Reservation Path G U E S T S Booking a hotel room through the Internet Booking a hotel room via traditional reservation structure Marketing Hospitality, 3rd ed., Hsu/Powers Marketing Hospitality, 3rd ed., Hsu/Powers Marketing Hospitality,