Marketing Colby College FourYear Liberal ArtsCollege in Maine营销四年寇比学院文理学院在缅因州.pptVIP

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Marketing Colby College FourYear Liberal ArtsCollege in Maine营销四年寇比学院文理学院在缅因州.ppt

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Marketing Colby College FourYear Liberal ArtsCollege in Maine营销四年寇比学院文理学院在缅因州

Invensys Marketing Seminar -- University of New Hampshire -- December 12-16, 1999 Professor George Miaoulis, Jr. Goals Of This First Presentation To Expose You To The Thought Process Of Marketing To Provide A Frame Of Reference, A Context For The Presentations That Follow To Have Some Fun With Marketing !! What is Marketing ? VALUES Not Limited to: Product/Services Money/Credit VALUES Include: Psychological Factors Lifestyle Roles Risk Factors Time Purchase Behavior Etc. TYPICAL MARKETING EXCHANGE PROCESS EXAMPLES OF VALUES Consumer Products Industrial Products, and A Few Service and Health Care WHAT IS MARKETING? I really haven’t defined it yet! MARKETING ORIENTATION “Matching Process” MARKETING ORIENTATION “Matching Process” Two-Way Exchange of Goals/Objectives Mutually Acceptable Program FOUR CONDITIONS-MARKETING EXCHANGE EXCHANGE CONDITIONS Two or More Persons / Companies EXCHANGE CONDITIONS Two or More Persons / Companies Possession of Something of Value to the Other EXCHANGE CONDITIONS Two or More Persons / Companies Possession of Something of Value to the Other Ability to Communicate and Deliver the Value EXCHANGE CONDTIONS Two of More Persons / Companies Possession of Something of Value to the Other Ability to Communicate and Deliver the Value Freedom to Accept or Reject - The Value Offering EXCHANGE TAKES PLACE Mutual Benefit, by Satisfying Needs WHAT IS MARKETING ?? The Professor’s Textbook Definition THE MARKETING CONCEPT A Philosophy of Business THE MARKETING CONCEPT A Philosophy of Business View Customer at Beginning THE MARKETING CONCEPT A Philosophy of Business View Customer at Beginning Satisfy Customer “Wants and Needs” THE MARKETING CONCEPT A Philosophy of Business View Customer at Beginning Satisfy Customer “Wants and Needs” Everyone in Organization Must be “Customer Responsive” THE MARKETING CONCEPT A Philosophy of Business View Customer at Beginning Satisfy Customer “Wants and Needs” Ev