国际商务英 课件.ppt

【Task】 1.In what sources can you get the names and addresses of new firms concerned ? 2.How do you write a letter to express your desire to establish business relations with XX Foodstuffs Import Export Corp in Holland? The foreign merchants may approach each other through the following channels: (1) Web (2) Banks (3) Commercial Counselors Office (4) Chambers of Commerce (5) Trade Directory (6) Advertisements (7) Attendance at trade fairs and exhibitions held at home and abroad (8) Mutual visits by trade delegations and group etc. 【Writing Tips】 When writing a letter to establish business relations, the following points should be covered: ⑴ The source of information ⑵ The intention of writing letter (to establish business relations) ⑶ Self-introduction (Generally, it includes two parts: the introduction of the company and the introduction of its main products. Under certain circumstances, catalogues, samples, and pricelist may also be enclosed.) ⑷ Your expectation from the addresses 【Task】 1. What information about should Johnson’s Company provide in the first enquiry? 2. How to attract a potential supplier’s attention to your enquiry? 3. What should be mentioned in making a firm offer? 4. How do you write a letter to make an offer with comfortable tone and show active attitude? 【Writing Tips】 When writing enquiry letters, the following should be paid more attention: ■ The source of information ■ Brief introduction of the writer’s own company and/or business line ■ Enquire general information about goods ■ Expectation for cooperation and an early reply When writing a letter of offer, you should cover the following points: Non-firm offer ⑴ The thanks for the inquiry letter ⑵ The detailed information the buyer asked for ⑶ Stating the reservation clause ⑷ Expectation Firm offer ⑴ The th