新媒体商务语阅读 Unit13 Opportunities Online.pptxVIP

NEW MEDIABUSINESS ENGLISH READING新媒体商务英语阅读 顾 渝 对外经济贸易大学出版社 Unit 13 Unit Selection 2018-6-20 顾渝-新媒体商务英语阅读 Unit 13 2 Text Further Reading Self-study Unit 13 Opportunities Online This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies How the Internet Is Reinventing the Christmas Commercial Top Five Ways Consumer Shopping Habits Have Changed Since 2003 Note 2018-6-20 顾渝-新媒体商务英语阅读 Unit 13 3 Unit 13 Opportunities Online Words and Expressions logistics n. logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations: Distribution logistics has, as main tasks, the delivery of the finished products to the customer. It consists of order processing, warehousing, and transportation.  real time: communicated, shown, presented, etc. at the same time as events actually happen: real-time traffic/news reports real-time computer systems (=processing data immediately as it comes in) 2018-6-20 3 顾渝-新媒体商务英语阅读 Unit 13 2018-6-20 2018-6-20 顾渝-新媒体商务英语阅读 Unit 13 4 Unit 13 Opportunities Online Words and Expressions spread out If people spread out, they move from being close together in a group to being in different places across a larger area: They spread out to search the whole area. year-over-year adj. used to compare financial results with those of the same period in the previous year: First Active reports more than 100%year-on-year growth in sales 2018-6-20 4 顾渝-新媒体商务英语阅读 Unit 13 2018-6-20 2018-6-20 顾渝-新媒体商务英语阅读 Unit 13 5 Unit 13 Opportunities Online Text Interpretation Dynamic Yield Inc. (Para. 1) Internet Retailer (Para. 1) conversion rate (Para. 2) Under Armour and Sephora (Para. 4) Accenture (Para. 5) beacons (Para. 6) the purchase funnel (Para. 7) affiliate marketing (Para. 8) Custora (Para. 8) IgnitionOne (Para. 8) The Search Agency (Para. 8) ShipMatrix (Para. 8) referral traffic (Para. 9) 2018-6-20 5 顾渝-新媒体商务英语阅读 Unit 13 2018-