珍宝宠物食品市场营销.pptVIP

Marketing of Tianjin Ken-Canpo Cat Food ?Product全新包装的天津珍宝猫粮市场营销 2008中国十大宠物食品品牌发布时间：2008-07-14 ??? 1 好主人宠物食品 (十大宠物食品品牌,通威集团与英国E.L.I.合资)?2?? 法国皇家.欧誉 (十大宠物食品品牌,世界知名犬粮/猫粮生产商之一)?3?? 雀巢普瑞纳 (十大宠物食品品牌雀巢公司旗下品牌)?4?? 宝路/伟嘉 (十大宠物食品品牌,以德芙巧克力闻名的玛氏旗下)?5?? 比瑞吉.诺瑞 (十大宠物食品品牌,中挪合资上海诺瑞宠物用品)?6?? 百诺宠物食品 (十大宠物食品品牌,安徽滁州百诺宠物食品有限公司)?7?? 为斯宝宠物食品 (十大宠物食品品牌,深圳市为斯宝宠物食品有限公司)?8?? Kaer卡尔/艾尔 (十大宠物食品品牌,中德合资河北荣喜宠物食品)?9?? Swell希维尔/雪米 (十大宠物食品品牌,上海雪米宠物食品有限公司)?10?? 珍宝宠物食品 (十大宠物食品品牌,天津金康宝动物医药保健品公司) Clever Cat * Growth of Pet Food China’s fast-paced economy and increasing levels of disposable incomes are having a positive impact on the pet industry. Research shows that pet ownership in China substantially increased between 1999 to 2008. Driven by the growing population of pets, demand for pet food products has also been stimulated to a large extent. Although small in scale compared with Western developed countries, the Chinese pet food market offers high growth potential as it becomes increasingly regulated. Market Insight China’s pet population has grown remarkably. 1The first contributing factor may be associated to one-child households and a growing ageing population. Smaller family sizes have helped to create a greater demand for pets, which are seen not just as animals, but as true extensions of the family. In this context, the family pet is seen as a companion to the child and then, when the child grows up and leaves home, a source of comfort to the parents. 2Second, a change in perception is taking place with pets increasingly being seen as companions particularly for many urban dwellers, who, with their higher levels of disposable incomes, are willing to spend more on their pets. 3Third, as Chinese society is going through an unprecedented transformation, interpersonal relationships have become more complicated than ever. As result many people now depend on their pets to relieve stress and loneliness. 4Finally, for many young adults, keeping a pet also stands as a